The e-commerce industry has seen unprecedented growth. The substantial e-retail opportunity across multiple segments, investors have been aggressively funding the e-commerce sector. This growth has been fueled by rapid adoption of technology, improving standards of living, an increasing young population, and economically advancing middle class, besides increasing access to the Internet through broadband and use […]
Big data analytics means the process of harnessing these large data sets to reveal hidden patterns, market trends, customer preferences, etc. With the help of big data analytics, business owners are empowered to derive values from information and make optimal business decisions. In eCommerce, big data analytics not only helps business owners understand customers well, […]
Throughout the decades, technology has been advancing so fast and persistently growing in the humankind that has direct impact to the facets of the society, particularly in business. We can notice the emergence of brilliant inventions and creations that plays significant part in the scheme, making works and affairs easier and faster. It also resulted […]
Display advertising has grown as one of the significant methods of advertising for marketers. It is being recognized as an effective way of attracting the audience of a website, social media platform, or other digital platforms to take a specific action. Ecommerce platforms are harnessing it more and more to increase sales. Programmatic display ads. […]
Electronic commerce (ecommerce) is a type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet. It is not easy to sort through all the technical jargons and find the ecommerce builder that is right for you – especially […]
With an overwhelming amount of information available about the impact of COVID-19, it can feel difficult to identify which information is relevant to your business and how it should shape your strategy moving forward. Ecommerce sectors like grocery, food, health care, and entertainment websites have seen a spike in traffic. The eCommerce sales have increased […]
Product Information Management systems provide a centralized location for product information that all your other channels and departments can source from. Well-implemented PIM provides a massive advantage to a business by standardizing your product data and streamlining the process of pushing it out to all channels. PIM software is available from many different providers and […]
Cross border ecommerce refers to online trade between a business (retailer or brand) and a consumer (B2C), between two businesses, often brands or wholesalers (B2B) or between two private persons (C2C). There are two kinds of online sellers in this world: those who sell within their nations or continents geographical boundaries, and those who don’t. Cross […]
An ecommerce platform is a software application that allows online businesses to manage their website, marketing, sales, and operations. Ecommerce platforms like BigCommerce offer the powerful features needed to run a business, while also integrating with common business tools enabling businesses to centralize their operations and run their business their way. Whether you’re expanding a brick-and-mortar […]
The world of e-commerce is becoming increasingly complex as more and more people begin to buy and sell goods online. The more avenues there are to sell on, the harder it becomes to track all of that data. As the channels companies can sell through continues to diversify, the ability to parse through sales data […]