Effects of Online Shopping Values and Website Cues on Purchase Behavior

The e-commerce industry has seen unprecedented growth. The substantial e-retail opportunity across multiple segments, investors have been aggressively funding the e-commerce sector. This growth has been fueled by rapid adoption of technology, improving standards of living, an increasing young population, and economically advancing middle class, besides increasing access to the Internet through broadband and use […]

E-commerce Web Analytics & Big Data

Big data analytics means the process of harnessing these large data sets to reveal hidden patterns, market trends, customer preferences, etc. With the help of big data analytics, business owners are empowered to derive values from information and make optimal business decisions. In eCommerce, big data analytics not only helps business owners understand customers well, […]

E-Commerce: Pros and Cons, Role in Economy and Its Underlying Future

Throughout the decades, technology has been advancing so fast and persistently growing in the humankind that has direct impact to the facets of the society, particularly in business. We can notice the emergence of brilliant inventions and creations that plays significant part in the scheme, making works and affairs easier and faster. It also resulted […]

COVID-19 Impact on Ecommerce Business

With an overwhelming amount of information available about the impact of COVID-19, it can feel difficult to identify which information is relevant to your business and how it should shape your strategy moving forward. Ecommerce sectors like grocery, food, health care, and entertainment websites have seen a spike in traffic. The eCommerce sales have increased […]

E-commerce Product Information Management

Product Information Management systems provide a centralized location for product information that all your other channels and departments can source from. Well-implemented PIM provides a massive advantage to a business by standardizing your product data and streamlining the process of pushing it out to all channels. PIM software is available from many different providers and […]

E-commerce Platforms

An ecommerce platform is a software application that allows online businesses to manage their website, marketing, sales, and operations. Ecommerce platforms like BigCommerce offer the powerful features needed to run a business, while also integrating with common business tools enabling businesses to centralize their operations and run their business their way. Whether you’re expanding a brick-and-mortar […]